COMMERCE AND MARKETING BSC (BUDAPEST METROPOLITAN UNIVERSITY)
| Name of Faculty | Faculty of Business, Communication and Tourism |
|---|---|
|
Degree |
BSc / Economist in Commerce and Marketing |
|
University type |
Private |
|
Established |
2001 |
|
Language of course |
English
|
|
Erasmus |
Yes |
|
Course duration |
7 semesters (3.5 years) |
|
Intake |
September, February |
|
Total course fee |
23.800 Euro |
Programme Introduction
This program is for you if you have strong verbal and written communication skills, are vigilantly observant and up to date on what is happening in the world of business and are interested in the concept and operation of commerce and marketing. Marketing is essential in every aspect of life – we are surrounded by brands that influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand. Commerce and Marketing provides fundamental business and economic knowledge, offering an unrivalled range of potential directions in career and further training. Students can develop their skills during practical training in groups, with the guidance of recognized industry experts, through tasks provided by leading companies. The areas of marketing, PR, advertising, and communication are all open highways for our graduates.
Training overview
The first and second semesters focus on understanding the economic, social, and technological environments while covering the basics of marketing.
In the third and fourth semesters, you continue to learn about the world of business and marketing and get familiar with different fields of marketing, for example, Integrated Marketing Communications and Market Research.
The fifth and sixth semesters involve your specialization, with areas such as Public Relations, Advertising, Marketing Strategy, Digital Marketing, Event Marketing or Content Marketing.
Main topics
- Principles of Marketing
- Commerce and Trade
- Management and Organization
- International Economics
- Integrated Marketing Communication
- Introduction to E-business
- Market Research
- Advertising and Media Planning
- Public Relations Theory and Practice
- Digital Marketing Solutions
- Branding in an International Environment
- Content Marketing
Specialisation
- Advertising and PR
- Global marketing
Required language proficiency
Intermediate command of English (B2)
English language competence is tested in the entrance examination.
Specializations are launched only if a minimum of 15 students wish to join the specialization.
Fees
Tuition fee: €6.800 per year + one-time fees: Application fee €100, Deposit €750, Registration fee €100, Insurance fee €150
Required language proficiency
Intermediate command of English (IELTS 5.5+ or TOEFL 69+ level, but no certificate required)
Application criteria
- High school / secondary education (or higher); GPA: above 60 %, annually and in the final exam
- High school math grade above 60%
Applicants are required to write an online mathematics test as part of the online admission interview.
Details of the test:
- Duration: 30 minutes
- 10 multiple-choice questions
- You are allowed to use a pen/paper/calculator to solve questions.
Required documents
- High school / secondary education (or higher)
- A motivation letter must be added to your application
