MASTERS IN MARKETING MSC (UNIVERSITY OF GYŐR)

The aim of the MSc Marketing programme is to give participants an in sight in to both Hungarian and international marketing processes. They learn to carry out analytical tasks independently, to give greater accuracy to decision-making processes and to handle the complexities of domestic and international marketing issues by familiarizing them selves with the needs and desires of consumers in diverse sectors of the market. To familiarize them with real business problems and possible solutions,the reare opportunities for professional visits to businesses and in order to ensure a greater in sight into institutional structures, external lecturers are regularly invited to give presentations. The high number of practical sessions and research tasks in the curriculum provide participants with ample opportunities for routine analysis and students are strongly encouraged to make contributions to the department’s research processes. Importantly, the programme also equips them with vital communication skills in foreign languages. This programme strives to achieve the development of students’ skills through the combination of the oretical and practical education, by encouraging trainingon an individual basis, and by employing a close mentor–student collaboration in the tutorial system.