MARKETING MSC

Name of Faculty Faculty of Business, Communication and Tourism
Degree
MSc / MSc in Marketing
University type
Private
Established
2001
Language of course
English
Erasmus
Yes
Course duration
4 semesters (2 years)
Intake
September, February
Total course fee
14.000 Euro

Programme Introduction

This program is for you if you wish to broaden your horizons and go from a marketing specialist to a knowledgeable leader in the field of marketing. Understand the big picture of the marketing world, rather than just a small part of it. Develop the skills and knowledge to proactively attract and keep consumers. Marketing is an exciting and diverse world. In this master’s program, we present the newest trends in the profession in order to provide a deeper understanding of marketing processes and an overview of the latest developments. In addition, you get a perspective that prepares you to adapt to the ever-changing business environment quickly and creatively and, to find the most appropriate solutions in accordance with the brand and the target group.

 

Training overview

The 1st and 2nd semesters offer a broad introduction to the fundamental knowledge and skills in the social sciences, as well as to the historical foundations of present-day international relations.  

The 3rd, 4th and 5th semesters contain the core professional subjects specific to the field of international relations, including the subjects of the chosen specialization. Finally, the 6th semester is the time allocated for completing the thesis and the compulsory internship. 

Main Topics

  • Marketing Theory and Marketing Management in the Digital Age
  • Marketing Research
  • Marketing Information Systems
  • B2C and B2B Sales
  • CRM Systems
  • Consumption Theory and Consumer Behaviour
  • Media Law
  • Advertising Law
  • Data Protection
  • Online Terms and Conditions
  • Logistics – Supply Chain Management
  • Offline and Online Service Marketing
  • Product and Brand Management in Practice
  • Intercultural Management and Marketing
  • Online Economy
  • Sales and Marketing
  • Marketing and Communications Controlling

Specialisation

  • Integrated Marketing Communications

Specializations are launched only if the minimum number of students required apply.

Fees

Tuition fee: €7,000 per year+ one-time fees: Application fee €100, Deposit €750, Registration fee €100, Insurance fee €150

Two semesters tutition fee payment required.

Required language proficiency

Intermediate command of English (IELTS 6+ or TOEFL 79+ level, but no certificate required)

Application criteria

Undergraduate diploma (or higher); GPA: overall above 60 %

Please note that all applicants have to participate in an online admission interview. During this interview, you will need to prove your language skills and the admission committee will make their admission decision based on this. If you do not reach the necessary language level, you will not be granted direct admission for your chosen program, even if you have a previously obtained language certificate.

Required documents

  • Undergraduate diploma (or higher)
  • A motivation letter must be added to your application.

University fee structure in EURO

First Year Tuition Fees: 8.380

Second Year Tuition Fees: 8.380